The One Simple Trick That Can Double Your Adsense Revenue
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky and get a lot of clicks. But if you're really serious about making a lot of money with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first signed up, I got some clicks and made a tiny bit of money. That wasn't good enough. I knew there must be a way to get more of my visitors to click on the ads.
Google has a strict policy about not pointing to the ads in any way or asking people to click on them, so there were two things I couldn't do. What else was there?
Then I remembered reading an article once that discussed the psychological impact of colors on the human mind. I started researching everything I could find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product could pull more sales from just changing the colors of the label. What were these colors? Red and yellow! The combination of these two colors has an immediate impact on the person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of the page. They grab your attention! I'm not sure exactly why the combination of red and yellow does this, but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change. That's what worked on my site. Your site's color scheme may work better with a slightly different color combination. Try lots of different color variations. Make a change in the morning and let it ride for the whole day. The next morning, try a different set of colors. Change the border, background, text. Change everything you can. Most importantly, keep detailed records of the color scheme you used, click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most profitable one and let it run for a week or so and see how it does. I'm always trying different colors even after my run of good clicks with red and yellow. There are a lot of color combinations to choose from. You never know when you'll find just the right one.
The Author:
Brad Bahr is the author of the NEW eBook: "How to "Really" Make Money on the Internet". It's filled with no nonsense, practical information. To get your FREE copy of the book, go to ==> http://www.no-nonsense-internet-marketing.com/ brad_bahr@no-nonsense-internet-marketing.com
Wednesday, September 24, 2008 | 0 Comments
Optimize Your AdSense Sites For Maximum Click-Throughs and Payouts (Part 2)
Relevant Ads
What are your readers looking for? If it's a search engine visitor, they are usually there looking for information on a topic -the keywords they typed into the search engine to get there in the first place.
Since they have come to your website looking for more information on that topic, you'd want your ads to be about the same subject so that your visitors pay attention to the ads (because they are relevant to they are searching for) and click on them.
In my experience, don't waste your time with AdSense banner ads - especially if your site is a content-only site. What I mean by this is that your site's primary purpose is to provide content information instead of trying to sell a product or service. Banner ads act as "distractors" instead of aiding in more clicks.
How To Combat Ad Discrimination
How do you circumvent the inherent dislike people have against ads?
By changing them into information (i.e. don't use something that looks like an ad).Quite simply put, your AdSense blocks should be less like ads and be more like the text on your pages. Since your visitors came to your website looking for information on a particular topic, your goal is to ensure that your ads look as much like that information as possible.
Targeted Ads
As AdSense uses keyword matching to deliver ads to your website (they first find out the most important keywords on your website and then deliver ads based on those keywords), it's important that you write keyword-focused pages.
If the ads are not relevant to your site's topic, not only will they be out of place but they will also become 'distractions' - visitors will cast them aside as 'fluff' that is outside the realm of information that they are looking for.
Make sure that each page on your site is focused on a single keyword phrase - use that keyword throughout your article as well as in all the right areas (title tag, header tag).
Restricting the focus of the topic you are writing about also lets you write keyword-rich content in a natural, conversational voice - you're not forcing the keywords in but instead talking about them as you would talk to another person.
Proven Ad Formats
Allowing for positioning, colors and keyword targeting, some ad formats still manage to get a lot more clicks than others.
i. 336 x 280 (large rectangle)
ii. 300 x 250 (rectangle)
Almost any of the AdLinks units seem to work well as long as they are incorporated into your content appropriately. (If you're not familiar with the difference between AdBlocks and AdLinks, see your Google AdSense account for more details).
The reason these formats get more clicks is because they resemble content areas more closely - and as you will read in the next tip, it's easier to position these ads in the most visible areas of your website.
Low CTR Ad Formats:
i. 468 x 60 (banner ad)
ii. 2160 x 600 (wide skyscraper)
The only time I've seen banner ads work are if they are placed at the bottom of an article - but even then the CTR is too low to merit any recommendations.
Avoid the low CTR ad formats and stick to the high CTR ones on your websites. In fact, use the 336 x 280 and 250 x 250 rectangle formats whenever possible. But make sure that you tie in this tip with the next two as well.
Saturday, May 10, 2008 | 0 Comments
Optimize Your AdSense Sites For Maximum Click-Throughs and Payouts (Part 1)
While AdSense isn't the only way to make money off your website, it is definitely one of the easiest - all you have to do is configure your ad, drop it into your site template and pat yourself on the back - you're done for the day.
Unfortunately though, setting things up, and actually making money from AdSense are two different things. To earn money from AdSense you need:
1. Website Traffic (visitors)
2. Clicks on your ads (high click-through rate)
3. High-paying clicks (top-paying, most profitable keywords)
How Do You Get People To Click On an Ad?
1. Make them pay attention to it – if they aren't looking, they aren't clicking.
2. Have ads that match the reader's needs – search engine visitors are typically looking for information on a particular topic – are you giving them that information? Are your ads?
3. Overcome the “this is an ad – ads are bad” psychological barrier – in our society and on the Internet we are continuously bombarded by ads and there is a subconscious resistance to them – you have to either overcome it or ... as I'll show you, sidestep it.
Attracting Attention
Most people think that the best way to attract attention is to use bright colors and generally make sure that the ads stand out. It's a good idea in theory, but think of what happens in the real world...
The first time you see a bright, garish advertisement, you look at it because it is distracting, not because it is appealing. The second time though, the advertising is less distracting, although you still look at it. By the fifth time around, you are able to ignore the bright ad completely and focus on what you were doing before.
This phenomena is called ad-blindness - our minds shut out the distractions of ads that are not helping them get what they want.
So first you have to figure out what your readers want. Then you have to make sure that your ads match that.
Saturday, May 10, 2008 | 0 Comments
Increase Your Adsense Performance
Tips for earning per clicks (EPC) Tips for ads impressions
If you ever feel that your ads clicks are undervalued, it probably is! Make sure there are no junk advertisers advertising on your website. Clear them out. Chase them away from your Google Adsense block list so that it won’t appears again at your site. What you want are SERIOUS advertisers that are willing to pay for good money in the trade of your traffics - not some other stupid MFA junk sites. Google Adsense Preview Tool comes very handy when you need to identify those MFA sites.
Another issue with EPC is that is your site content in the high-demand sectors? Get a niche content to start up in your website but not too niche until there’s no related advertisers on your websites. If you are starting up your adsense website now, you better do something that relates to expensive key terms.
Tips for click thru rate (CTR)
Increasing ads impressions sometimes simply means increasing the website traffics. While there are lots of ways to generate more traffic for your website, there are some basics here:
1. Rule #1: Do proper SEO, make sure you follow the basics and do not fool around with the title tags, anchor text, and remember to build up your site link popularity always.
2. Get active in forums that related to your industry, speak politely, give helps, and refer your own websites to the others whenever appropriates.
3. Utilize digg, deli.cio.us, reddit, technorati… engines to bring in more traffic.
4. Word of mouth strategy, have your friends and family to help up in promoting your websites.
5. Offline advertisement - radio ads, tv ads (if you got loads of cash), local classifies..use them whenever its appropriate.
6. Write and submit articles to article directories. Get your site to be stickier, toolbar, software, newsletter, etc…make sure you can have as much return traffics as you can.
Saturday, April 26, 2008 | 0 Comments
