Optimal Ad Positioning

The position of your ads will have a great impact on whether your readers pay attention to your ads, and as a result it will affect your CTR as well.

You want your ads to be in the center and middle of the page to make sure that they get maximum visibility. Of course, you still have to make them look like part of the text, otherwise you'll just turn readers off and they will close the page instead of clicking on a link or an ad.

This tip relates to all advertisements. This is why contextual ads work so well. Contextual ads are links placed directly in the content of your webpages. They usually promote affiliate products, but some work similar to PPC publishing where you're paid per-click.

Contextual ads work so well because they appear as related content. They don't appear as 'blatant ads', so the readers don't turn on their ad-blinders. We'll talk more about this when we discuss other ways to monetize your sites.

There are two ways to place AdSense ads inside content:

One: Place rectangle ads (such as 250 x 250) above the content (below the heading, above the content body) so if you had a page on 'Make Money' it would go something like: